Tropfest Story Tees


The Star was an entertainment partner of Tropfest, the world’s largest short film festival, so our brief was to share The Star’s campaign idea – “There Will Be Stories” – in an inexpensive and relevant way for the festival goers. Catch was, they didn’t want us interrupting the films. So we created the Story Tee: a series of T-shirts featuring various synopses for stories set at The Star.

We gave away hundreds, and people who chose to post photos of themselves in their Tee were given a chance to start a story of their own: at an exclusive weekend stay at The Star.

And because an audience who enjoy stories also enjoyed the Tees, our little stories are still still alive and walking around somewhere today.


The Star