The Star was an entertainment partner of Tropfest, the world’s largest short film festival, so our brief was to share The Star’s campaign idea – “There Will Be Stories” – in an inexpensive and relevant way for the festival goers. Catch was, they didn’t want us interrupting the films. So we created the Story Tee: a series of T-shirts featuring various synopses for stories set at The Star.
We gave away hundreds, and people who chose to post photos of themselves in their Tee were given a chance to start a story of their own: at an exclusive weekend stay at The Star.
And because an audience who enjoy stories also enjoyed the Tees, our little stories are still still alive and walking around somewhere today.